As a company specializing in public relations, you’re probably already aware about just how big a deal appearances can be not only in creating a lasting impression, but in ensuring a company’s success as well. You might be the biggest and best PR firm in the biz, but its your marketing materials that really lay down the foundation of your company’s success. Take having a company website, for example.
Having a website these day is integral for companies to compete for leads in the ever-expanding online market. Not having a website means missing out on a lot of potential customers for your PR firm, as studies have shown that almost 90% of people search for company or product information online before making a buying decision.
Worse, you could have a poorly designed website, which you may think adds to your online presence, but could actually do more harm than good, as a poorly-designed website would also hurt your company’s credibility.
Web design is very, very important to any company looking to establish their online presence – especially for PR firms as your website itself would stand as an online representation of your company. Here are the top reasons why every PR firm should really consider what they put into their web design:
1: 24/7 Access to Your Company
This may not count as a benefit from having a well-designed website, but rather a general benefit from having just any website, but I’m still going to include this in here.
Having a website means being able to present your company to anybody curious enough to have a look at any given time, which – coupled with highly informative content – works much like having someone on standby 24 hours a day, 7 days a week to answer any questions they may have about your company.
2: Brand Identity
For PR firms, getting your brand out there is the name of the game. After all, how would your clientele even trust you as a PR firm if you couldn’t even get yourself public? A well-designed website will take care of this for you by providing you with a great platform to tap into your market niche.
Sure there are a lot of other media that can provide more visibility for your brand, but nothing compares to the massive reach a website will provide for you to spread out information regarding your PR firm, and in turn establish your brand in the minds of your visitors.
3: Not Look Cheap
This is one of the most important and positive effects of professional web design for any public relations firm. As any visitor would immediately ascertain the level of professionalism from the site design alone, you immediately set your company apart from the droves of other online businesses.
Any visitor who sees just how great your website is designed would also immediately be given the impression that your company is one heckuva professional PR company that they can trust.
4: Expertly Highlight Your Field of Expertise
When it comes to showcasing what your company is the best at, nothing beats the efficiency and versatility of having an expertly designed website. Great web design would mean the success of your website, which then translates to the success of your company. Great web design would also mean click-worthy calls to action, translating into even more customers for you, which means…
5: More Customers – More Money
As mentioned above, great web design also translates to more customers for your business. More than just creating a pretty page, great web design also takes into account how everything is placed across your website: every block of text, every image, every button, and every other component of your website is laid out specifically and purposefully across the screen to get the best results for your company; everything is where it should be, leading to a higher conversion rate which means that you revel in more moolah.